How Presidents Persuade  

Oleh:

Gergen, David ; Morse, Gardiner

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 81 no. 1 (2003), page 20-21.
Topik: president; communication; communication strategy; interviews; personal strategy & style

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Isi artikel

David Gergen, adviser to presidents Nixon, Ford, Reagan, and Clinton, knows a thing or two about how leaders get their messages across. In this edited e - mail interview with HBR's Gardiner Morse, Gergen discusses the power of persuasion and the theatrics of communicating well.

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