| The purpose of this research is to investigate a factor of service quality along with mediation variables such as customer satisfaction and perceived service value toward customer loyalty in case of online transportation which is currently popular in Indonesia. At this time, online transportation are dominated by three provider namely Go-Jek, grab and Uber. Go-Jek is an application created by youth Indonesia meanwhile founder of Uber and Grab are from outside Indonesia. Researcher chose Go-Jek online transportation for this research and survey has been done by empowering user of Go-Jek in Jakarta area only. Some of mentioned variables had been studied with amounted 200 respondents with terms have been using Go-Jek at least three times. Based on analysis which has been done by using regression analysis, it is known that mediator variables that is customer satisfaction and perceived service value influencing service quality to customer loyalty with the result is partial mediation. For subsequent research, the researcher can use the same variables with broader survey area or using new variables other than variables on this research. |