| The purpose of this study is to determine the effect of relationship marketing dimension including trust, competence, communication, conflict handling and commitment to cutomer loyalty. The total respondents in this study were 131 respondents who were Garuda Indonesia service users both Garuda miles and non-member members. The sampling method used in this research is with the affordable population and purposive sampling method. The technique of determining the sample is based on the objective that the respondents fill out the questionnaire that has certain criteria that has used the services of Garuda Indonesia more than 2 (two) times in the last 2 years. Analytical test tool used in this research is multiple linear regression analysis with SPSS software. The result of research analysis shows that competence has significant influence to customer loyalty. While other dimensions of relationship marketing such as trust, communication, conflict handling and commitment has no significant effect on customer loyalty. |