Detail Let Them Eat Thai   Oleh:  Mertens, Brian Jenis: Article from Bulletin/Magazine Dalam koleksi: Forbes Asia vol. 5 no. 12 (Jul. 2009), page 26-28. Topik: Thai Food; Restaurant Business; Cuisine Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF5.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Patara Sila-On keeps the world's largest group of Thai restaurants, S&P Syndicate, growing in good times and bad. S&P, with 4,400 employees, is broader and deeper than any other company in the superfragmented world of Thai restaurants. It had only a 1.5% share of Thailand's $3.5 billion market for full-service Asian restaurants last year, but that gave it the most in Thai cuisine, according to Euromonitor research. Four players are bigger, led by the 285 branches of mk Restaurants, with a 9.8% share. But mk serves a Chinese-influenced hot pot, not Thai food, while the other three cook Japanese. Thai food is hot these days, ranking fourth among the world's most popular cuisines in a 2003 survey by the Kellogg School of Management at Northwestern University in the U.S. Since 2004 the number of Thai restaurants overseas has climbed 67%, to 11,600, according to Thailand's National Food Institute. But only a handful of players own more than 10 shops. S&P has 22 abroad, which yield 15% of its revenues. Its fleet is led by the tony Patara brand, with 7 overseas venues that feature haute Thai cooking and interiors by star designers. Branches, most of them joint ventures, operate in Bangkok, Beijing, Singapore, Geneva, London and soon Vienna. The four U.K. restaurants won first place for Thai dining three times in Zagat's annual London food survey. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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