Mindset change in a cross-cultural context  

Oleh:

Loeve, Martin

Jenis: Article from Journal - e-Journal
Dalam koleksi: Action Learning: Research and Practice vol. 04 no. 02 (Sep. 2007), page 211-218.
Topik: Small-scale change processes; Action learning; Mindset change; Cross-cultural context
Fulltext: 359593__783637097.pdf (135.69KB)

Isi artikel

Imagine you are Thai and a member of a management team from a European company that acts in an Asian emerging market. Imagine you are a European expat with the assignment to double the turnover from that Asian company in a few years. Imagine you are a Change Maker and they ask you to facilitate the (multinational) management team of that Asian company to develop a market strategy and translate it into a business plan, and you have to deal with cultural differences. How do you manage a small-scale change process based on the principles of action learning in that specific multinational context? That’s the essence of this account of practice.

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