Pengaruh Zakat pada Perilaku Konsumen Islami  

Oleh:

Suraya

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Substansia: jurnal ilmiah falsafah dan agama vol. 2 no. 1 (Mar. 2011), page 47-64.
Topik: Advertisement; Consumer Behavior; Zakât

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS59 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Ads are highly influential in consumer behavior in the conventional perspective. They affect consumer behavior in cultural change and lifestyle resulting in a vicious circle that will never end. Culture and consumer lifestyle will affect marketers in promoting their products in the form of advertising in both print and electronic media, whether in the form of leaflets or billboards. Running these ads will affect change in lifestyle and consumer culture in everyday behavior. Consumption on the basis of conventional consumer behavior is based on the desire (want) or the principle of utility, so that purchases made are not well planned. Whereas in Islamic consumer, behavior was not influenced by advertising. Because consumption is based on the need (need), the ads are merely a basis for selecting the goods/products that will be purchased according to his/her needs. Consumer behavior conducted for the purpose of sharî'a maqâsid for people maslahah. Consumption is done not only for worldly needs but also for the needs of the Hereafter. On the consumption behavior of every Muslim, zakat, a vital economic instrument, is a visible characteristic. The absence of mechanisms in the economy will damage the economic balance, and even has a great influence on the economic and social imbalances.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali