Strategic Analysis Using Portfolio Matrix in Technology Management (Case Study: PT. X, Tangerang)  

Oleh:

Rumanti, Augustina Asih

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Metris: Jurnal Mesin, Elektro, Industri dan Sains vol. 11 no. 2 (Sep. 2010), page 65-70.
Topik: Technology Management; Strategic Management; SPACE Matrix
Fulltext: 1. Augustina A. (Unika Atma Jaya) pg 65-70 (6 hal)_ros.pdf (1.53MB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: MM42 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The times require each company to continue competing to be the leader. Management of technology has an important role in the company. Management of technology to learn how to connect the technology strategy with business strategy to improve profitability, how technology can improve the system in the manufacturing and services, and when technology is used and discontinued its use. Matriks portfolio membantu perusahaan dalam mengalokasikan sumber daya yang dimiliki dan sebagai ananlytical tool dalam portfolio analysis dan strategic management. Portfolio matrix helps companies allocate resources and as an analytical tool in the portfolio analysis and strategic management. Case study research was conducted at PT. X which represents tire manufacturers. The data required in the form of information from companies, which are grouped into four criteria in question is a competitive advantage and financial strength, which is an internal aspect of the company, as well as environmental stability and industrial strength, which is an internal aspect of the company. Four criteria are also representing each quadrant in the matrix SPACE. Matriks portfolio used in this study is the SPACE Matrix. The information obtained from the rated companies and be calculated, so that got a single point coordinate axes x and y axis that will be input in the SPACE Matrix. The point of these coordinates will occupy one quadrant, where it will show the profile of the company. There are four profiles for the four quadrants, namely aggressive profile, competitive, defensive, and conservative. PT. X is on an aggressive profile, where a suitable strategy for this aggressive profile is market penetration, market development, product development, forward integration, backward integration, horizontal integration, concentric diversification, horizontal diversification, and conglomerate diversification.

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