Detail The Snack King of China   Oleh:  Flannery, Russell Jenis: Article from Bulletin/Magazine Dalam koleksi: Forbes Asia vol. 5 no. 16 (Oct. 2009), page 22-25. Topik: Snack Industry; Rice Cracker Market; Business; Profit Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF5.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Quick to jump into the mainland, Taiwan's Tsai Eng-Meng turned his rice crackers into a multibillion-dollar fortune. Selling juice won't be as easy. Today the onetime teenage entrepreneur has turned the rice cracker maker into a snack empire. He moved into China in 1992, and, switching the focus to children (and their parents), Want Want China is now unrivaled in the country's rice cracker market, with a two-thirds share. It also has scored with flavored milk, where it controls 40% of the market, and has won 30% of the soft candy business; it is also China's biggest maker of flavored frozen treats on sticks. Sales last year rose 42%, to $1.6 billion, and net profit, buoyed by its grip on high-margin rice crackers, climbed 30% to $263 million. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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