| Mobile commerce is one of hot topic within business nowadays. Need for mobility and convergence of computer and handphone has opened wider opportunity for this new commerce method. One of m-commerce application is m-shopping that enable shopping transaction accomplished through smartphone. Research on m-shopping become more interesting because by nature almost all people do shopping. Objective of this research is to identify determinant factors of consumer’s intention to use m-shopping at elevenia.co.id. Adopting unified theory of acceptance and use of technology (UTAUT) research model, we want to test impact of utilitarian performance expectancy, hedonic performance expectancy, effort expectancy, social influence, and facilitating condition on intention to use m-shopping moderated by usage experience, age, and gender. Data is collected through online survey to PT XL Axiata Tbk employees. Multiple regression analysis with moderating variable technique used to test research hyphotheses. Result of this test found that three variables are significantly determine intention to use m-shopping that are hedonic performance expectancy, social influence, and facilitating condition. Impact of hedonic performance expectancy is moderated by gender where strength of impact found bigger for woman. Impact of facilitating condition is moderated by age where bigger impact found at younger generation. |