Analisis Pengaruh Persepsi Kualitas Layanan dan Kepuasan Mahasiswa Terhadap Minat Mereferensikan Kampusnya (Studi Kasus pada Mahasiswa Universitas Widya Mandala Madiun)  

Oleh:

Kurniawati, Dyah

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Widya Warta: Jurnal Ilmiah Universitas Katolik Widya Mandala Madiun vol. 34 no. 02 (Jul. 2010), page 176-189.
Topik: Service Quality; Student Satisfaction; Positive Reference

Ketersediaan

Perpustakaan PKPM Nomor Panggil: W76 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Principally, the purpose of a business is to create customer's satisfaction. The creation of customer's satisfaction can provide several benefits, such as to preserve harmonious relationship between the company and the customer, to provide a good basis for the re-purchase and the creation of customer's loyalty, and to establish beneficial recommendations from mouth to mouth. As a professional business unit, a university should implement marketing concepts, essentially giving satisfaction to its students. If it becomes a reality, the students will provide recommendations to their friends at senior high school to join the university. The result of the path analysis showed that the perception of service quality affected the students' satisfaction, which, in turn, promoted the university. It can be stated that when students get a high quality service, they will feel satisfied and then recommend positive reference to others.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali