Helping Overseas Filipinos Find heir way Home: Marketing real Estate to Overseas Filipinos  

Oleh:

Mendosa, Rex Ma. A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Loyola Schools Review: Management vol. 8 (2009), page 63-73.
Topik: Real Estate Marketing; Overseas Foreign Worker; Market Research

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: LL25 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Once an incidental niche to big realtors, the Overseas Filipinos (OF) sectors has become a major demand force in the market for local real estate. For Ayala LAnd, tapping this robust market segment required investing heavily in branding and sales infrastructure, as well as spending on research in market demographics and psychology to probe into buyers' unique needs and motivation. With the Philippines riding tha Asian economic upswing, the stage is set for OFs to finally be provided the home they have dreamed about.

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