The Fast and The Furious Pushing Push-button Digital Entertaiment  

Oleh:

Adevoso, Jay Paolo D.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Loyola Schools Review: Management vol. 8 (2009), page 23-37.
Topik: Mobile Marketing; Digital Entertaiment; Non-traditional Media; Communication

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: LL25 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The phenomenal growth in mobile-phone usage has radically changed the lifestylr and behavior of its vast community of users. This paves tha way for opportunities for consumers-on-the-go to enjoy digital entertainment offered in mobile format, including real-time news-feeds, remote inter-active games, audio/video clips and broadcast of any information that has a mass-based following. Merketers see great potential in mobile marketing campaigns to complment traditional media, with its ever-enhanced efficiency and economy in the wake of continuing technological leaps in communication. Several examples of best-practice cases are presented, including a virtual world of like-minded avatars.

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