Analisis Pengaruh Service Quality, Customer to Customer Interaction dan Service Atmosphere terhadap Satisfaction Firm  

Oleh:

Briliana, Vita

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Jurnal Bisnis dan Akuntansi vol. 12 no. 2 (Aug. 2010), page 107-118.
Topik: Service Quality; Service Atmosphere; Customer to Customer Interaction; Satisfaction with The Firm

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ59.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The main purpose of this research is to identify the influence of service quality, service atmosphere and customer to customer interaction on satisfaction with the firm. The method in this research is multiple regression. Data and information was collected by survey with questionnaire distribution to 100 respondents. Type of respondent in this is consumer Natasha skin care of Wijaya representative on South Jakarta area. There are three conclusions. The first conclusion, there is a significant influence of service quality on satisfaction with the firm. The second conclusion, there is a significant influence of service atmosphere on satisfaction with the firm. the third conclusion, there is a significant influence of customer to customer interaction on satisfaction with the firm.

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