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The Basics of Developing an Integrated Marketing Program: How to Get Started
Oleh:
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, Robert F.
Jenis:
Article from Books - Textbook
Dalam koleksi:
The new marketing paradigm (Integrated marketing communications)
,
page 43-63.
Topik:
Integrated marketing communications
;
Measurement
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
658.802 SCH n
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
1
Dalam proses usulan:
1
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