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BukuE-Satisfaction E-Trust E-Loyalty Dan Online Repurchase Intention Pada Aplikasi Go-Ride Di Jakarta
Bibliografi
Author: ADRYANI, JESSICA ; Salim, Lina (Advisor)
Topik: E-Satisfaction; E-Trust; E-Loyalty; Online Repurchase Intention; Go-Ride
Bahasa: (ID )    
Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2018    
Jenis: Theses - Master Thesis
Fulltext: Jessica Adryani’s Master Theses.pdf (1.37MB; 43 download)
Abstract
The purpose of this study aims to analyze the impact of e-satisfaction and etrust with e-loyalty as mediation to online repurchase intention from online transportation, Go-Ride. The questionairre distributed to the women member of Go- Ride who joined in some comunity and has been using Go-Ride 1(one) time minimum per month. Total studied respondents are 156 person by using non probability with snowball sampling. The proposed research model meets nine categories of Goodness of Fit (GOF) which 2 categorized good fit, 2 categorized moderate fit, 5 categorized acceptable fit. The result showed that e-satisfaction as endogenous variabel has the most significant impact to online repurchase intention when e-loyalty as mediation variabel to online service transportation through Go-Ride application
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