Detail Evaluation of the Strategy and Implementation of 360º Communications in Indonesia (article of Journal of Business and Economics March 2015, Volume 6, No. 3, pp. 477-493) Bibliografi Author: Kartikawangi, Dorien ; Sarinastiti, Nia ; Putro, Benedictus Avianto Nugroho Topik: 360 degree communications; computer mediated communications; integrated communication; JABFUNG-DK-2018-15 Bahasa: (EN )     Penerbit: Academic Star Publishing Company     Tempat Terbit: United States    Tahun Terbit: 2015     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: 201573031217387.pdf (215.81KB; 12 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract The development of Information Communication Technology (ICT) has given the opportunity to be able to use 360º Communications in corporate communication and marketing communication activities. Nevertheless, there is still a debate on the effectiveness and efficiency of this model during the implementation on the field. The objective of the study is not merely conducting a general evaluation of the 360º Communications implementation done by companies in Indonesia, but also focusing on the use of social media trinity that are developing, which are blogging, microblog and social network. This research is done through a qualitative approach using Focus Group Discussion and interviews with industrial players, as well as through participative observation. Research results reveal that sources implement 360º Communications differently, either on defining the strategy up until evaluation, whether partially or overall. This depends on the type of business/industry it does and the communication objective it chooses. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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