Have Your Objects Call My Objects  

Oleh:

Ferguson, Glover T.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 80 no. 6 (2002), page 138-155.
Topik: OBJECTS; information technology; innovation; product design; product development

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.19 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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At the Star City Casino in Sydney, Australia, thousands of employees wear a huge variety of themed garments. The wardrobe department - which launders and reassembles each of those 80,000 outfits - may be the most prosaic of corporate functions, but it runs smoothly because of some very glitzy technology. It relies on radio frequency identification (RFID) chips - so - called smart tags - sewn into each garment. Tough enough to withstand repeated washing, the tags give each item an identity that can be tracked by wireless readers. The occasional gambler may still lose his shirt at Star City, but the employees don't. Object-to-object communication has become practical for a vast number of uses, enabling a "silent commerce" that requires no human interaction. Companies are rapidly adopting smart tags to reduce costs, enhance security, and help customers. But the technology is capable of even more : RFID tags working with sensors can report on whether products have been kept at a specified temperature, for example ; as sensors improve, tags will be able to take action, such as triggering temperature controls. Object - to - object technology can have darker implications, primarily the potential compromise of privacy. When does helpfulness become obtrusiveness ? For CEO s, the best response is first to consider the social environment in which the company is operating, then incorporate that sensitivity into the design and testing of new applications. As RFID systems advance, new business models, including entirely new ways of offering products and services, will emerge out of applications that, in simpler forms, are already in place. It's no exaggeration to say that a tiny tag may one day transform your own business. And that day may not be very far off.

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