Reading Through the Basics: Towards a Visual Analysis of a Newspaper Advertisement on Education  

Oleh:

Thomas, Sue

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Language and Education (Full Text) vol. 18 no. 1 (2004), page 53-68.
Fulltext: Vol. 18, No. 1, p 53-68.pdf (1.24MB)

Isi artikel

This paper describes the contribution the analysis of visual design canmake to a critical reading of educational texts.Drawing on recent work on visual design, the paper analyses the compositionof a newspaper advertisementseeking responses to an educational report. It illustratesthe way elementsof compositionwork to present a particular reading path, constructing a hierarchy of meanings across the text. This hierarchy of meanings reinforced the Queensland Government’s preferred discourse on standards in schools. The paper shows how an analysis of the visual elements adds to the discursive mapping of the advertisement. It argues that the analysis of visual elements should be included in a criticaldiscourse analysis of educational texts in order to gain a deeper understanding of the discourses that construct and produce meanings about educational policies and practices.

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