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BukuChaotics: the business of managing and marketing in the age of turbulence
Bibliografi
Author: Kotler, Philip ; Caslione, John A.
Topik: Marketing; Management; Business cycles; Globalization
Bahasa: (EN )    ISBN: 978-0-8144-1521-4    
Penerbit: AMACOM     Tempat Terbit: New York    Tahun Terbit: 2009    
Jenis: Books
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Abstract
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
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