Real New Economy  

Oleh:

Farrell, Diana

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 81 no. 10 (2003), page 104-113.
Topik: economy; brainstorming; innovation; innovations; technological inovation; efficiency; productivity; competition; new economy; consumer goods; department stores; retail stores; retailers; retailing; telecommunications; IT spending; investment banking; cellphones; mobile devices; semiconductors; consumer electronics

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.23 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

During the soar - and - swoon days of the late 1990s, many people believed that information technology, and the Internet in particular, were "changing everything" in business. A fundamental change did happen in the 1990s, but it was less about technology than about competition. Under Director Diana Farrell, the McKinsey Global Institute has conducted an extensive study of productivity and its connection to corporate IT spending and use during that period. The study revealed that IT is important - but not central - to the fate of industries and individual companies. The primary factors in the productivity surge were competition and innovation. In those industries that saw increases in competitive intensity, managers were forced to innovate aggressively to protect their revenues and profits. Those innovations - in products, business practices, and technology - led to the gains in productivity. In fact, a critical dynamic of the new economy - the real new economy - is the virtuous cycle of competition, innovation, and productivity growth. During the 1990s, IT was a particularly powerful tool for three reasons : IT enabled the development of attractive new products and efficient new business processes, it facilitated the rapid industrywide diffusion of innovations, and it exhibited strong scale economies.

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