Where's The Green in Green Business ?  

Oleh:

Schendler, Auden

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 80 no. 6 (2002), page 28-34.
Topik: BUSINESS; environmental protection; ethics; strategic planning

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.19 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Anyone who argues that "green" business makes economic sense is bending the truth, says the director of environmental affairs at Aspen Skiing Co. Sustainable business can't occur without a company mandate springing from ethics, not economics.

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