The Temporal Nature of Racialized Sport Consumption  

Oleh:

Halone, Kelby K. ; Billings, Andrew C.

Jenis: Article from Journal - e-Journal
Dalam koleksi: American Behavioral Scientist vol. 53 no. 11 (Jul. 2010), page 1645-1668.
Topik: Sport Communication; Mediated Sport; Race And Sport; Racialized Discourse; Temporal Processes; Sport Consumption
Fulltext: 06. The Temporal Nature of Racialized Sport Consumption.pdf (528.06KB)

Isi artikel

An interdisciplinary body of sport research contends that mediated portrayals of athletic conduct are contingent upon the race/ethnic identity of a respective athlete. While prior research has considered how such racialized dynamics become organized, this study extends the research by considering the degree to which temporal dynamics contribute to the consumption of racialized sport. Content analysis of 2,367 lines of commentary talk, enacted among sport commentators in the 2000 Men’s and Women’s NCAA Final Four Tournament games, revealed how temporal patterns differentially gave rise to the consumption of racialized sport. The findings extend our understanding of (a) the commodification of athletic identities in mediated talk and (b) the prospect of aversive racism in the domain of mediated sport.

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