Hubungan Peran Jender dan Tingkah Laku Pengambilan Risiko pada Wirausaha Perempuan dengan Usaha Kecil  

Oleh:

Lestari, Puji

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - non-atma jaya
Dalam koleksi: Jurnal Ilmiah Psikologi Mind Set vol. 1 no. 2 (Jun. 2010), page 131-139.
Topik: Gender; Risk-Taking Behavior; Female Entrepreneurs; Small-Scale Bussiness

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM83 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The purpose of this study was to examine the correlation between gender and risk-taking behavior among small-scale female entrepreneurs in Jakarta, Bogor, Depok, Tangerang and Bekasi. Female entrepreneurs play important role in small scale business. In Indonesia, 99,8% of business are small-scale and 75,6% of small-scale business player are woman (Mangunsong-Siahaan, 2006). This was a quantitative study with correlational method. The result showed that most small-scale female entrepreneurs played androgynous role and demonstrated moderate risk-taking behavior in high level. Also, there was positive and significant correlation between gender and risk-taking behavior. Feminine gender role associated 48% to risk-taking behavior

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