Public Diplomacy : A Practitioner's Perspective  

Oleh:

Graffy, Colleen

Jenis: Article from Journal - e-Journal
Dalam koleksi: American Behavioral Scientist vol. 52 no. 05 (Jan. 2009), page 791-796.
Topik: Public Diplomacy; U.S. State Department; Bureau Of European And Eurasian Affairs; Karen Hughes; Colleen Graffy; Strategic Communications; Fulbright
Fulltext: 11. Public Diplomacy - A Practitioner's Perspective.pdf (68.41KB)

Isi artikel

This article provides a practitioner's account of strategic public diplomacy efforts during the second term of George W. Bush and the progress made in a variety of areas. The article focuses in particular on the Bureau of European and Eurasian Affairs in the U.S. Department of State, the only bureau to have a deputy assistant secretary dedicated wholly to public diplomacy. Examples of new public diplomacy tools such as a media hub in Brussels, “pre-active” diplomacy, solutions to getting outside “the Washington bubble” to listen to their core audience, and ventures into new media are discussed.

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