Turning and Industry Inside Out : A Conversation With Robert Redford  

Oleh:

Redford, Robert ; Fryer, Bronwyn ; Meyerson, Debra

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 80 no. 5 (2002), page 57-63.
Topik: CONVERSATION; activists; celebrities; change management; credibility; distribution channels; entrepreneurs; environmental organizations; experimentation; success

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.19 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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No matter how we rail against the status quo, most of us are reluctant to take action in the workplace. Faced with choosing between our values and jobs, most of us either resign ourselves to the situation or leave. Yet, society's tempered radicals - individuals who create large - scale change in subtle, incremental ways - have learned that you can rock the boat without falling out of it. Award-winning director Robert Redford has been described as the quintessential tempered radical. His Sundance Institute, tucked away in the Utah mountains, was conceived as a haven for writers and directors with promising ideas but little more than lint in their pockets. Sundance has proven such a successful incubator of independent films that, perhaps ironically, it has become one of the most influential forces in Hollywood. In this article, Redford talks about how to change an industry - specifically, how he and Sundance have influenced the movie business. Based on his sometimes harsh experiences as an environmental activist and a film actor - he was burned in effigy by demonstrators and figuratively by film distributors who deemed Downhill Racer too uncommercial - Redford concluded that "if you want to crack the system, you can't hit it directly ; you have to work behind the scenes." Over the past 20 years, he has experimented again and again with grassroots projects - pieces of which he incorporated into Sundance. Redford's multifaceted approach to change includes earning credibility and then leveraging his successes ; practicing the arts of compromise and persuasion to get projects completed ; gathering support along the way ; and, most important, persisting - tactics that a patient manager in any industry can apply.

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