Exploring a Link Between the Third-Person Effect and the Theory of Reasoned Action : Beneficial Ads and Social Expectations  

Oleh:

Golan, Guy J. ; Banning, Stephen A.

Jenis: Article from Journal - e-Journal
Dalam koleksi: American Behavioral Scientist vol. 52 no. 02 (Oct. 2008), page 208-224.
Topik: Third-Person Effect; Theory Of Reasoned Action; Bbehavioral Component; Public Service Announcements; Political Advertising
Fulltext: 05. Exploring a Link Between the Third-Person Effect and the Theory of Reasoned Action - Beneficial Ads and Social....pdf (103.3KB)

Isi artikel

The authors tested the limitations of paternalism as an explanation for the third-person effect's behavioral aspect, suggesting that the theory of reasoned action better explains why people are sometimes motivated to act on the third-person effect. This study (N = 600) revealed that the third-person effect can motivate people toward socially desirable action that is not corrective in nature, supporting the theory of reasoned action as a theoretical basis for the behavioral aspect of the third-person effect.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali