Can P&G Make Money in Places Where People Earn  

Oleh:

Reingold, Jennifer

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 163 no. 1 (Jan. 2011), page 58-63.
Topik: Beijing; Lanzhou; Shahe; potato farmer
Fulltext: Can P&G Make Money in Places Where People Earn.pdf (46.95KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.45 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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We are a long, long way from Cincinnati. Getting here required a 15-hour flight to Beijing, followed by a nearly three-hour flight to Lanzhou, an industrial city on the Yellow River in China's midsection, and, finally, a bumpy, two-hour drive deep into treeless hills the color of dried clay. Our destination, in a pinprick of a town called Shahe, is a small cinder-block house framed by Szechuan pepper trees, its primary decoration a poster of Chairman Mao. Eight of us-a reporter, a photographer, two local "fixers," a translator, and three executives from Procter & Gamble-have come here so that we can watch a 29-year-old corn and potato farmer named Wei Xiao Yan wash her hair.

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