Examining Internet Interactivity Effects on Young Adult Political Information Efficacy  

Oleh:

Tedesco, John C.

Jenis: Article from Journal - e-Journal
Dalam koleksi: American Behavioral Scientist vol. 50 no. 09 (May 2007), page 1183-1194.
Topik: Political Information Efficacy; Interactivity; Political Interest; Youth; Voting
Fulltext: 07. Examining Internet Interactivity Effects on Young Adult Political Information Efficacy.pdf (86.81KB)

Isi artikel

Political information efficacy theory was examined in this pretest-posttest experiment of Web interactivity. Experimental (high) and control (low) interactive conditions produced significantly different effects for the participants (N = 271). Exposure to highly interactive Web features resulted in significant increases in political information efficacy. Participants in the highly interactive condition were also significantly more likely than those in the low interactive condition to indicate that voting was an important behavior.

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