Factors Influencing Indonesia Internet User Intention, On Buying Books Online  

Oleh:

Beatrik ; Abdurachman, Edi

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Piranti Warta vol. 7 no. 1 (Jan. 2004), page 53-67.
Topik: Internet; User; Book Acquisition

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP20.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The purpose of this research is to discover and factors influencing the Indonesian internet user's intention in buyingbooks online. Certain factors will be investigated, those are demographic, features, convenience, web design, and security. This research used questionnaires to obtain data from the respondents. After the data collected, SPSS software is used to process the data using Chi-Square test. The result fuond yhat features, convenience, and security factors of online bookstores and level of education, income, and occupation of the Indonesian internet users influence people's intention on buying books online. In the other hand, web design of the online bookstores and the age of the Indonesian internet user have no influence on their intention on buying books online.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali