Cellular Post-Merger Brand Management to Secure A Promising Expanding Market : A Case Study in PT. Indosat  

Oleh:

Hamim, Affancik ; Sanusi, Desmond ; Siagian, Schatzquelle S. ; Sucento, Bun

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Piranti Warta vol. 8 no. 1 (Jan. 2005), page 45-58.
Topik: cellular; market

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP20, PP20.2 Non-tandon: 2 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Article discusses a cellular post-merger brand management to secure a promising expanding market. This research used Indonsat as a case study, Some conclusions generated from an output analysis to brand equity variables defined SWOT analysis, cost and benefit analysis and industry analaysis are cellular industry still offers a great opportunity to grow for each operator at the present and future time.

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