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Voter Decision Making : The Tensions of Personal Identity, Personal Ethics, and Personal Benefit
Oleh:
Levine, Kenneth J.
Jenis:
Article from Journal - e-Journal
Dalam koleksi:
American Behavioral Scientist vol. 49 no. 01 (Sep. 2005)
,
page 63-77.
Topik:
Voter Decision Making
;
Personal Identity
;
Personal Ethics
;
Personal Benefit
Fulltext:
05. Voter Decision Making - The Tensions of Personal Identity, Personal Ethics, and Personal Benefit.pdf
(113.01KB)
Isi artikel
There are several models of voter decision making; however, three influential factors (personal identity, personal ethics, and personal benefit) in the decision-making process have received little scholarly attention. These factors are examined to underscore their importance to voters when making a selection for a leader. A longitudinal election scenario is used to measure the effects of these variables on the voting decisions of 143 college-aged respondents. As facts and circumstances change within the scenario, respondents are asked to indicate which candidate they support and why. In addition, a series of interval-level items are asked to measure the effect of the various factors. The rationales for voting for each candidate demonstrate how the three factors play a role in the decision-making process. Small but significant correlations are found to exist between the factors and the respondents’ voting behavior. Implications, limitations, and future research based on these findings are presented.
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