| This thesis studies about the factors influencing entry strategy choice of a Born Global company named Airfrov. Entry strategies can be defined as the options MNCs have to enter foreign market (Cullen, 2010). While a Born Global is defined as a new firm that that makes at least one international sale to any new market within two years of formation (Mazzarol, 2009). The study employs qualitative methodology. Data collection techniques include interview and literature review. The objective of the study is to find out the factors that influenced Airfrov in choosing its entry strategy to Indonesia and how it supports Airfrov as a born global company. Airfrov is a born global company originating from Singapore offering a peer-to-peer shopping platform. Theoretical background used as the basis of the study is the Born Global Theory (Madsen and Servais, 1997). In addition, the study is also supplemented with an environment analysis of the company within the scope of the host country, Indonesia, using the PEST approach and continued with a SWOT analysis. The result found that Airfrov’s entry strategy choice is largely influenced by the founder’s aspect, specifically the founder’s nationality background which has gained the company the capability to establish a local business entity in Indonesia. Another aspect that contributed to the entry strategy choice is the product characteristics that is adjusted to meet the local needs and preferences. |