Differences in Preferential Satisfaction Indicator Between Two Consumer Groups in a Mobile Network  

Oleh:

ADILAKSONO, DONNIE ; Budi, Andy Susilo Lukito

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Jurnal Ekonomi dan Bisnis; Fakultas Ekonomi Universitas Katolik Indonesia Atma Jaya vol. 1 no. 1 (Des. 2010), page 23-32.
Topik: Customer Satisfaction; Wireless Network; and Perception Difference.
Fulltext: Andy Susilo Lukito Budiros.pdf (123.4KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: EE47 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This research analyzes the differences of customer's satisfaction level between two groups, i.e.: young workers and young college students who are using Esia as their mobile communication network. We used three attributes to detail the analytical process, i.e.: tarif (price), product, and distribution. We used convenience sampling for data collection and Mann-Whitney plus Mean Score to analyse. This study finds that young worker group has more elements that dominate the young college students. However, it can be argued that both group represent similar value to the network provider. Some discussion and suggestion are presented according to the result.

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