Online Ethos : Source Credibility in an ''Authorless'' Environment  

Oleh:

Warnick, Barbara

Jenis: Article from Journal - e-Journal
Dalam koleksi: American Behavioral Scientist vol. 48 no. 02 (Oct. 2004), page 256-265.
Topik: Ethos; Credibility; Authorship; Roland Barthes
Fulltext: 11. Online Ethos - Source Credibility in an 'Authorless' Environment.pdf (91.58KB)

Isi artikel

As recently as 5 years ago, Web users were being advised to gauge Web site credibility by examining author credentials and expertise. Recent research shows, however, that users instead rely on a combination of factors such as design look, site structure, and usefulness of information when they judge Web sites. This article argues that this reliance on distributed credibility may be appropriate in a Web environment where authorship, credentials, and information sources are often not readily available for examination.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali