The More We Know, the More We See : The Role of Visuality in Media Literacy  

Oleh:

Natharius, David

Jenis: Article from Journal - e-Journal
Dalam koleksi: American Behavioral Scientist vol. 48 no. 02 (Oct. 2004), page 238-247.
Topik: Literacy; Media Literacy; Visuality; Visual Literacy; Intertextuality But At Some Point In The Second Half Of The Twentieth Century—For Perhaps
Fulltext: 09. The More We Know, the More We See - The Role of Visuality in Media Literacy.pdf (92.72KB)

Isi artikel

The role of visual perception in media literacy is paramount in understanding the shift from a linear perceptual process (literacy) to a holistic perceptual process (visuality) by which almost all information is now transmitted through the visual forms of mass media: television, film, and the Internet. The media-literate individual must be educated in the processes of visual perception and how the media use the visual channels to transmit, and often distort, information. The media-literate person understands the meaning of the primary axiom of visual communication—The more we know the more we see—as well as the next most important axiom: What is not seen is as important as what is seen.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali