Media Literacy and Public Health : Integrating Theory, Research, and Practice for Tobacco Control  

Oleh:

Gonzales, Rachel ; Glik, Deborah ; Davoudi, Mehrnaz ; Ang, Alfonso

Jenis: Article from Journal - e-Journal
Dalam koleksi: American Behavioral Scientist vol. 48 no. 02 (Oct. 2004), page 189-201.
Topik: Media Literacy; Tobacco Prevention; Adolescents; School Based
Fulltext: 04. Media Literacy and Public Health - Integrating Theory, Research, and Practice for Tobacco Control.pdf (110.98KB)

Isi artikel

The influence of mass media on the culture and health-related behaviors of youth has prompted health education and health promotion practitioners and researchers to turn toward media literacy approaches. In this article, development, implementation, and evaluation of a media literacy curriculum for tobacco control for high school students are discussed. Various theories from the field of public health are used to frame practice and research issues. A quasi-experimental research design was used to assess changes in tobacco-related knowledge, attitudes, and behaviors among students exposed to the curriculum. This type of evaluation approach has become de rigueur for assessing school-based curricula in both educational and public health fields.

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