The Virture Matrix : Calculating The Return on Corporate Responsibility  

Oleh:

Martin, Roger

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 80 no. 3 (2002), page 68-75.
Topik: CORPORATE; business government relations; corporate image; ethics; globalization; politics; public policy; public relations

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.18 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Executives who want to make their organizations better corporate citizens face many obstacles : If they undertake costly initiatives that their rivals don't embrace, they risk eroding their company's competitive position. If they invite government oversight, they may be hampered by costly regulations. And if they adopt wage scales and working conditions that prevail in the wealthiest democracies, they may drive jobs to countries with less stringent standards. Such dilemmas call for clear, hard thinking. To aid in that undertaking, Roger Martin introduces the virtue matrix - a tool to help executives analyze corporate responsibility by viewing it as a product or service. The author uses real -life examples to explore the forms and degrees of corporate virtue. Martin uses the virtue matrix to examine why the public clamor for more responsible corporate conduct never seems to abate. Another issue the author confronts is anxiety over globalization. Finally, Martin applies the virtue matrix to two crucial questions : What are the barriers to increasing the supply of corporate virtue ? And what can companies do to remove those barriers ?

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