Analisis Persepsi Kepuasan Pelanggan Terhadap Mutu Pelayanan Busway di Jakarta  

Oleh:

Ekandari, Susy ; Dwidasawarsari, Dian

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 26 no. 292 (Jan. 2010), page 35-42.
Topik: Kepuasan Pelanggan; Mutu Pelayanan; Busway.

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.29 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

In order to test service quality of a company, the factors effecting perception of the customer satisfaction need to be increased. The objective of this research is to identify factors that influencing the perceptions of customer satisfaction on busway transportation service users in Jakarta. The research method by examining conceptual framework with regression logistic bynari, model used as variables indicator which affect the perception is processed by using SPSS. The result of research showed that perception on construct of quality interaction, physical quality and result quality showed differences in customer satisfaction.

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