| ZALORA Indonesia is a shopping website (online shopping) that provides fashion clothing needs from various brands, both local and international. Zalora Indonesia was founded in 2012 by Catherine Sutjahyo. This study aims to determine the effect of customer perceived value to customer loyalty at Zalora Online Shop in Depok can be mediated perceived satisfaction. Data obtained by spreading 250 questionnaires to consumers in Depok. The sampling technique used in this research is simple random sampling. Results of data processing using SPSS 23 for windows with macros and syntax from Hayes 2013.The results of this study indicate that there is influence of customer perceived value to customer loyalty, there is influence of customer perceived value to perceived satisfaction, there is influence of perceived satisfaction to customer loyalty, and perceived satisfaction as mediation variable between customer perceived value to customer loyalty have significant effect but Negative customer loyalty results. |