Preserve the luxury or extend the brand?  

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Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 89 no. 1-2 (2011), page 173-177.
Topik: Brand; Chateau de Vallois a famous wine-producing.

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.42 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Gaspard de Sauveterre shivered as he stepped out of a side entrance to his chateau. While the late September days were still warm, he could feel autumn approaching. The 75-year-old owner of Chateau de Vallois, a famous wine producing estate in the Bordeaux region of France, felt a familiar thrill. This was the season he and his team had worked toward the whole year; any day now the bell for the harvest, the famous vendanges, would ring. He quickened his pace down the long, wellkept alley through the wroughtiron gates to start his ritual morning walk through the vineyards. He loved these hours when the rising sun bathed the misty landscape in shades of yellow and gray. The quiet, cool air cut through the thoughts that had been swirling in his head since his granddaughter burst into his study yesterday with an audacious proposal. Claire de Valhubert had grown up on the estate but had moved to Paris following the sudden death of her mother, Gaspard's daughter, seven years ago. After graduating from one of France's elite grandes ecoles she had worked for a top consulting firm before earning an MBA at Insead. Gaspard had expected her to come for the harvest, of course—she never missed it—but he had been surprised to hear about her plans to join the family business and radically change the centuries-old enterprise.

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