The Analysis of Internet Users Loyalty Toward Online Information Provider  

Oleh:

Wilen ; Rantetana, Marcellus

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Piranti Warta vol. 7 no. 3 (Aug. 2004), page 270-284.
Topik: online; internet user; internet

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP20.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The emerging of new economy, which takes advantages of information technology, specifically the internet, to perform economic activity has led experts to work on discovering suitable business model which can be implemented in this zone. The question is can our traditional business model be implemented in this new economy. In accordance with this situation this research tries to find out how loyalty aspect, which has brought a lot of benefits as well as profits, can also be achieved in this new economic. Examining the loyalty instead of observing repetitive action, it also involves users cognitive and emotion behaviour.

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