TechnoDistortions and Effects of the 2000 Political Advertising  

Oleh:

Kaid, Lynda Lee

Jenis: Article from Journal - e-Journal
Dalam koleksi: American Behavioral Scientist vol. 44 no. 12 (Aug. 2001), page 2370-2378.
Topik: Technological Distortions; Political Advertising
Fulltext: 24. TechnoDistortions and Effects of the 2000 Political Advertising.pdf (964.86KB)

Isi artikel

This study assesses the effects of the 2000 presidential spots of Gore and Bush. Findings from a national experimental study suggest that Bush benefited more from the ads, even among female voters who have traditionally favored Democrats. The study also examined the effects of technological distortions by testing the famous Bush “RATS” ad. However, the presence of the so-called subliminal technique used by the Bush campaign did not affect voter response to the ad.

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