The Front-Runner, Contenders, and Also-Rans : Effects of Watching a 2000 Republican Primary Debate  

Oleh:

Mckinney, Mitchell S. ; Kaid, Lynda Lee ; Robertson, Terry A.

Jenis: Article from Journal - e-Journal
Dalam koleksi: American Behavioral Scientist vol. 44 no. 12 (Aug. 2001), page 2232-2251.
Topik: Presidential Debate; Candidate; Contenders; Front-Runner; 2000 Republican Primary Debate
Fulltext: 16. The Front-Runner, Contenders, and Also-Rans - Effects of Watching a 2000 Republican Primary Debate.pdf (2.09MB)

Isi artikel

This study reports the effects of viewing a Republican primary debate that took place December 2, 1999, in Manchester, New Hampshire, and includes six candidates: Gary Bauer, George Bush, Steve Forbes, Orrin Hatch, John McCain, and Alan Keyes. After viewing the debate, respondents' perceptions of candidate image changed, and candidate vote preferences also changed. Our results suggest that primary debate participation may have negative consequences for a campaign front-runner. This study also measures reactions to candidates' specific issue appeals and finds that appeals made by the large field of primary candidates vying for public attention—whom we label also-rans—tend to be evaluated more negatively by debate viewers than those appeals made by the better-known candidates. Finally, candidates who adopt the often employed debate strategy of attacking the front-runner might find that such a strategy is more successful if employed in moderation.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali