Running in the Shadows in Campaign 2000 : Candidate Metaphors in Editorial Cartoons  

Oleh:

Edwards, Janis L.

Jenis: Article from Journal - e-Journal
Dalam koleksi: American Behavioral Scientist vol. 44 no. 12 (Aug. 2001), page 2140-2151.
Topik: Official Campaign; Cartoons; Candidate Metaphors; Editorial Cartoons
Fulltext: 11. Running in the Shadows in Campaign 2000 - Candidate Metaphors in Editorial Cartoons.pdf (1.41MB)

Isi artikel

Editorial cartoons contribute to candidate image development by offering condensed and simplified metaphoric portrayals. This study identifies the rhetorical fantasia advanced by cartoonists in their metaphors about Al Gore and George Bush through five themes of leadership during the early months of Campaign 2000: character, competence, viability, independence, and charisma. The cartoons reflected overall campaign strategies by attaching character issues to Gore and competence issues to Bush. However, the campaign was over-shadowed by the outside influence of preceding presidents, calling into question the independence of the candidates, which may have fueled the ambivalent results of the election.

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