| Along with retailing development in Indonesia, the competition in retail industry are more intense therefore any company or brand need to have uniqueness so that they can exist in customer mind. This study aimed to analyze the influence of store design, staff service quality and country of origin image to customer word of mouth mediated by customer satisfaction and trust. The research is conducted by distributing questionnaires using online media. The respondent is members of MUJI Grand Indonesia. The number of sample is 336 people. Structural model of this reseach meet 3 criteria of good fit, which are RMR : 0.048, IFI : 0.95, RFI : 0.93, and 3 criteria of acceptable fit, which are NNFI : 0.94, NFI : 0.94 dan CFI : 0.95. From 9 hypothesis that were tested, one hypothesis was rejected and the other eight were accepted. Store design do not have direct significant influence to WOM, but it have significant influence if it is mediated by customer satisfaction or customer trust. Staff service quality and country of origin image have significant influence on WOM, either directly or mediated by customer trust and satisfaction. |