| The objective of this thesis is to find out the influence between perceived service quality, perceived product quality and perceived value towards purchase intention, with consumer trust as a mediator variable. The empirical data was got by distributing questionnaires to all visitors of the exhibition who came to Honda cars booth in the area of JI-Expo (PRJ), Kemayoran, Jakarta, but only 444 questionnaries (66%) were valid and could be processed. The proposed model fulfills 9 indicators of goodness of fit (GOF). This proposed model can be concluded to be consistent with the empirical data. Six hypotheses have been proposed, there are four hypotheses were accepted. The four accepted hypotheses showed that the consumer trust is a mediator variable between perceived service quality, perceived product quality, and perceived value towards purchase intention. Perceived value has direct influence towards purchase intention. |