Detail Pengaruh Brand Loyalty, Brand Awareness, dan Perceived Quality terhadap Customer Retention Pengguna Vespa Piaggio Type LX di Jakarta dengan Brand Equity sebagai Variabel Mediasi Bibliografi Author: ADIPRATAMA, ALBERT ; Wiryawan, Nizam (Advisor) Topik: Brand Loyalty; Brand Awareness; Perceived Quality; Brand Equity; Customer Retention Bahasa: (ID )     Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2016     Jenis: Theses - Master Thesis Fulltext: Albert Adipratama’s 1 Master Theses.pdf (11.62MB; 4 download) Albert Adipratama’s 2 Master Theses.pdf (10.23MB; 2 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Vespa becoming known in Indonesia since 1950, and experiencing golden age in decade 1970-1980, then experienced a period of low tide with the inclusion of motorcycles made in Japan; and starting and began to rise again from 2009 until now. With (he start of the rise in Indonesian Vespa, Piaggio Indonesia should have a strategy to maintain existing customers to remain competitive with the products from Japan that has dominated the two-wheeler market in Indonesia. From the point of view of the seller or the company's marketing strategy then maintain a continuous relationship with customers is essential. According to Chan (200S). the cost incurred in an effort to retain customers is one-third of the cost to he incurred when the company acquired the customers. Ahmed and Buttle (2001) stated that from the perspective of relational marketing, a successful company is that can manage and change buyers into customers and customers into clients. The research goal is to analyze and understand the influence of loyalty, awareness and perceived quality to customer retention with mediation of brand equity. This is a quantitative research design or explanatory causal hypothesis-testing involving 200 users Vespa LX type in Jakarta as a respondent, and data analysis using SPSS. The results showed that Brand Loyalty, Brand Awareness and Perceived Quality has positive effect on Customer Retention with mediation of Brand equity of Piaggio Vespa LX Type in Jakarta. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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