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Detail
BukuAnalisis Kepuasan Pelanggan Terhadap Kualitas Layanan Bar XYZ Dengan Metode CSI IPA Dan Dematel
Bibliografi
Author: SUSANTO, IWAN DANIEL ; Sukwadi, Ronald (Advisor)
Topik: Bar; Customer Satisfaction Index (CSI); Importance Performance Analysis (IPA); and Decision Making Trial and Evaluate Laboratory (DEMATEL)
Bahasa: (ID )    
Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2017    
Jenis: Theses - Undergraduate Thesis
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FTI-1425
    • Non-tandon: tidak ada
    • Tandon: 1
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Abstract
This research is motivated by the increasing competition between bars in Jakarta that the longer growing rapidly. To prepare the increasingly fierce competition, bars in Jakarta must improve the quality of their services. In addition, they must understand what is needed and desired by the customer. Therefore, through this study measured customer satisfaction and consumer expectations against the restaurant. From these measurements are expected restaurant can improve service quality attribute that does not meet consumer expectations. From the results of CSI method obtained by the value of customer satisfaction percentage for Bar XYZ is 77,293%, then from that value can be concluded the customers of Bar XYZ already feel satisfied, but for management side better improve the performance and quality of service so that the customer more feel satisfied. While from the results obtained 13 attributes IPA method does not comply with consumer expectations and needs repairs. 29 attributes are divided into four quadrants. The main priority quadrant there are 3 pieces of attributes, attributes that need to be maintained quadrant are 11 pieces attributes, attribute quadrant priority attribute there are 10 pieces, and excessive quadrant there are 5 attributes. Sequence repairs done on the attributes of the first quadrant (top priority). Sequence repair attributes in quadrant main priority is based on the level of the highest priority, namely: 1) The bar has a comfortable dining room, 2) The bar has a spacious and easy to move space around, 3) During the busy bar, the bar has employees helping each other to maintain the speed and quality of service
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