| With the knowledge and innovation that people had nowadays, it makes them more aware about E-Service Quality for their purchase products in e-commerce’s website, that’s why this research would like to prove direct or indirect influence of E-Service Quality on customer loyalty. Mediation variables that used in this research are Customer Perceived Value, and Customer Loyalty, with sampling using purposive sampling method. The object are products that presented in Tokopedia’s website This research prove that E-service Quality influence Customer Loyalty indirectly which is mediated by the variable Customer Perceived Value, and Customer Satisfaction. |