| The agricultural sector is one sector that has the potential to increase economic growth, one of the largest crops in Indonesia is cassava where cassava is not durable so it needs to be preserved. Ponggang village in Subang regency that produces cassava and turns it into chips. However cassava chips are not sold due to lack of quality food on these chips. So it needs to be developed. QFD or Quality Function Deployment is a product development tool by combining Voice of Customer with Voice of Companny. Based on the results of the product planning matrix from House of Quality, there are 7 needs that need to be developed are non-greasy chips, delicious flavor chips, spicy flavor chips, leave no bad aftertaste, have attractive packaging, the portion corresponding to the packaging listed , And the same thickness of chips. The results of the concept formation resulted in a combination of 5 concepts, which in the selection of selected concepts concept 3 which contains technical specifications of chips products related to MSG amount, number of spices, oil content on chips, frying time, frying temperature, And type of packaging used. Cost of Goods Sold is calculated based on the price borne by distributor in Jakarta consisting of cost of chips, transportation cost, and packaging cost based on HPP calculation divided into 4, because the product has 4 different spicy levels with the same HPP Rp 6.400 / Pack. |